LenderSearchYour own lender-match tool.
Your brand. Your leads.
Your audience answers a few questions and sees which of 161 Canadian lenders actually fit them, with the break-penalty gap and every cost in plain language. It runs on your branded page, and every report request lands in your inbox as a warm, qualified lead.
See the live demo →Flat monthly fee. Never per-lead. Cancel anytime.
Everyone posts the same calculators. Nobody clicks them.
Renewals are now roughly two-thirds of all mortgage transactions, and most renewers quietly re-sign with their bank without ever talking to a broker. A payment calculator won't stop that. Showing someone the $17,000 penalty gap on their own numbers (and every lender their bank hopes they never hear about) will.
What your audience gets
A tool that actually helps them, which is exactly why they'll use it, share it, and come back to you.
161-lender fit matching
Banks, monolines, credit unions, B-lenders, MICs: ranked by fit for their situation, each with a plain-language reason written for them.
The break-penalty gap
Posted-rate vs fair-penalty IRD, computed on their numbers: the conversation starter that gets renewal clients calling.
Real Canadian math
Affordability, OSFI stress test, CMHC premiums, land transfer tax: semi-annual compounding done correctly, free calculators included.
Education library
25 plain-language guides and a 78-term glossary. Your page becomes the place they learn mortgages, under your name.
Private by design
No SIN, no credit pull, no sign-up to see matches. Their full report is free, emailed under your brand.
Broker-access lenders, badged
Most best-value lenders are broker-only. The tool shows them honestly, and every one of them is a reason to call you.
How the leads work
You broadcast your link
Newsletter, Instagram bio, Facebook, email signature: your launch kit includes ready-made posts, captions, and an announcement email pointing to your branded page.
They get real answers
Your follower runs their numbers and sees every lender that fits, including broker-access lenders they can't reach without you.
You get the lead
When they request their free report, you're emailed their contact details, their situation (goal, province, amounts, credit band), and their full match list. Reply to reach them directly.
Pricing
Flat fee, in Canadian dollars. One extra funded deal pays for years of it. Never a per-lead charge: your leads are yours.
- Your branded lender-match tool on yourname.lendersearch.ca
- Matcher + penalty analyzer + calculators + education library
- Leads emailed to you with full context
- Launch broadcast kit (posts, captions, announcement email)
- Lender database curated and continuously maintained
- Everything in Core, plus:
- Social pack: 8–12 branded, compliant posts every month (penalty-gap graphics, education cards, tool promos)
- Monthly newsletter: done-for-you client email, written under your brand, ready to send to your list
- Priority onboarding
Annual billing: Core annual · Bundle annual. Prices may change before public launch; subscribers keep their rate.
Founding pilot: 3 spots
Be one of the first three brokers on LenderSearch: 60 days free, then a founding rate of $99/mo (Core) or $199/mo (Bundle) locked for 12 months. In exchange, you broadcast the tool to your audience and share your lead numbers.
Ask about a pilot spot →Built compliance-first
Designed by people who know the MBLAA side of a broker website, so your principal broker's review is short.
- Your licensed identity on every page and every email: your name, title, licence number, brokerage authorized name, and brokerage licence number are mandatory template fields; they can't be omitted.
- Flat software fee only. LenderSearch is never paid per lead or per deal, takes no lender compensation, and never touches your client's file; the software vendor stays outside licensable activity, and all advice remains yours.
- No rate advertising by default in the tool or the content packs, so APR-prominence rules aren't triggered.
- CASL-correct consent: the marketing opt-in is never pre-ticked, its exact wording and timestamp are recorded, and the report email itself is a requested transactional message.
- Honest results. The tool shows all matching lenders, including direct-only ones, with broker-access lenders clearly badged. Your value is real; the tool doesn't need to rig anything.
- Won't compete with your website: your tool page is deliberately excluded from search indexing: it converts the audience you send to it, it never outranks you.
Common questions
How fast can I be live?
Typically within 2 business days of sending your details: name, title, licence numbers, brokerage, the email address leads should go to, and (optionally) your brand colour, logo, headshot, and booking link.
Where do the leads go?
Straight to your inbox, the moment your visitor requests their report, with their contact details, their situation summary, and their full match list. Reply-to is set to the client, so you answer with one click. We never sell, share, or touch your leads.
Is the lender data accurate?
The database covers 161 Canadian lenders (the Big Six, monolines, credit unions, B-lenders, MICs, and reverse lenders) including each lender's prepayment-penalty method. It is curated and continuously maintained. It's educational matching, not a rate feed: your advice stays the source of truth.
Will it show lenders I can't place with?
Yes: the tool ranks honestly, including direct-only lenders, because that's what makes your audience trust it (and you). Broker-access lenders are clearly badged, and in practice most top-value matches are broker-only. Your follow-up is where the fit conversation happens.
Does it compete with my website's SEO?
No. Your tool page is intentionally non-indexed. It's a conversion destination for the audience you already have (newsletter, social, referrals), not a competing website.
Can I cancel?
Yes, monthly plans cancel anytime from your billing portal and your page comes down at the end of the period. Annual plans run their term.
Can it run on my own domain?
Custom domains (like tools.yourbrokerage.ca) are on the roadmap. Today every broker gets yourname.lendersearch.ca, which is what your launch kit links to.
See it as your audience would
The demo runs the full experience under a fictional broker's brand. Run a scenario yourself.